All your Questions answered in one place

Frequently Asked Questions

What does SEO mean?
SEO stands for Search Engine Optimization. SEO techniques are used to enhance rankings of your products for target keywords on search engines such as Google or Amazon so that your target buyers can find your product.
Can you do SEO on Shopify?
Yes! Eventhough Shopify stores come with built-in SEO features, you can optimize your e-commerce store even more through SEO and get a competitive advantage.
What is Amazon's advertising strategy?
Amazon marketing strategy is a plan of action underlining the steps an Amazon seller needs to take to get the best out of its Amazon advertising. It integrates a number of targeted online marketing channels, such as Associates program, sponsored search, social media and online advertising, television advertising, and other initiatives.
What does ROAS mean?
ROAS stands for Return on Ad Spend. It is a marketing metric that measures the amount of revenue your business earns for each dollar it spends on advertising. It helps to understand if you are making more than you are spending,
What does CAC mean?
Customer acquisition cost (CAC) is a digital advertising metric used to track the cost of convincing a potential customer to buy a product or service. A Good Customer Acquisition Cost varies by the industry and tactics used. But a good way to benchmark your CAC is by comparing it to Customer Lifetime Value (also known as LTV). It is said that an ideal LTV to CAC ratio is 3:1.
Do you provide [Amazon] product research services?
We don’t. We are a full service digital Agency for brands or sellers interested in scaling to eCom brands and are looking for ways to expand their reach outside of the marketplace they are in. If they prefer to have a one-stop trusted partner for all their marketing needs, we will be happy to take over all the aspects of their on-Amazon and off-Amazon marketing needs but we are not the right fit for those looking for entry level Amazon marketing assistance.
Do you provide Product Sourcing services?
Yes! We help you source MADE IN ITALY products for your brand or for distribution and negotiate best deals. If you prefer to handle the sourcing yourself, you can check out our portal Italian Sourcing Map for a list of reliable manufacturers that are verified by us. If you are looking for a product outside that list, kindly contact us.
What does ACoS and TACoS mean?
Widely used in Amazon Marketing, these two terms refer to ‘Advertising Cost of Sales’ and ‘Total Advertising Cost of Sales’. While ACos helps to find a healthy balance between organic sales and paid sales on Amazon or any other marketplace, TACoS sheds light on your entire business performance. This metric measures your ad spend relative to your total revenue generated, and thus help you understand how your campaigns are directly impacting your company’s overall revenue growth, including organic sales. To calculate TACoS, divide your total ad spend by your total sales revenue and then multiply that by 100.
What is a good ACoS?
An optimized ACoS can be around 15-20%. Having said that, we recommend you base your decisions based on TACoS as they are a better indicator of whether you are making or losing money through your ad campaigns. If your TACoS is 35%, this means you are spending $0.35 on every $1 you make from your organic or your ad generated sales. If your profit margin is 20%, then it means you are losing money and so this is not a good TACoS for you. If your profit margin is 40% this means you are profitable at 35% TACos.
What do you mean by EBC A+ Pages?
Enhanced Brand Content (A+ Pages) is a tool provided by Amazon to trademarked brands to help them stand out. If you own a trademarked brand, with A+ Pages, you can describe the features of your product in a more persuasive way by including a unique brand story, enhanced images and video, and text placements. Adding A+ to your product detail pages can result in higher conversion rates, increased traffic, and increased sales when used effectively.
What do you mean by CRO?
Conversion Rate Optimization (CRO) is a system for increasing the percentage of visitors to your listing or store that convert into customers, or more generally, take any desired action on a webpage.
Do you design and develop Shopify and eCommerce Stores?
Yes. Design speaks Italian and so does out design team. We have a strong and well-established design and development team based in Rome, Italy that provide design services. Check out DreamYourMind.
What is the cost of Analyzing my Amazon Account or eCommerce store?
When you are a right fit for SocialMedia4Me agency and we are the right fit for you, we do this at no cost. We will have a discovery call [strategy call] to listen to you, your pain points, and your goal and this help us both to determine if we our partnership can help your business.
Should I promote my business on Facebook?
If that helps you be more profitable then why shouldn’t you? Having said that, Facebook Advertising through an agency is not the right fit for every business. Schedule a call and we will see if Facebook Advertising is a right fit for your business.
What do you mean by RFT?
Rapid-fire Test or RFT is the most effective and the fastest way to validate your creative assets and the audiences for your Facebook Ads. This facebook split testing is used to help scale your Facebook ad account, reduce Facebook CAC and achieve the highest ROAS. The whole process takes 3 weeks time from scratch to the final report. The first week goes into the research and development of the rapid-fire test, facebook split testing strategy and then 2 weeks for the execution – launch and continuous tweaks.
What is CPC and CPM?
CPC stands for Cost Per Click and CPM for Cost Per Mille (thousand Impressions). CPM provides better CPC if you have insights on how your ads work. If the ad works well, CPM is a more cost-effective way to gain clicks, visits and other conversions than bluntly paying for them with CPC.
What is a good CPM for Facebook Ads?
The cost of Facebook advertising varies greatly. Right now, the average CPC (cost per click) for Facebook ads is $1.86 and the average CPM (cost per mille) is $11.20. Good CPM varies from industry to industry.
How do I reduce the cost per click on Facebook?
Try these tips: master the relevance score, target your true audience, try to increase CTR, look for audience overlap, utilize retargeting, and try conversion tracking.
What do you mean by CPA?
CPA stands for Cost per Action. With this type of advertising you pay the host an agreed-upon fee for each specified type of action. This method of online advertising can also be referred to as Cost per Acquisition, “Pay per Action” (PPA) or performance-based advertising.
Scaling Campaigns: I am running Ad Campaigns but want to scale them. How does it work?
Successful campaign scaling depends upon several factors including your target CPA, your target countries, your available budget and most importantly the data available for us to push the scaling process. Our scaling process is driven by the data and then things mentioned above. We have successfully managed 5 and 6 figure ad budgets.
What is the success rate for PPC ads?
When run by an expert, the success rate for Google’s PPC ads can be very high. Before starting to work together, we will have a free strategy session to learn more about you, your goal, your products and important metrics that determine the success Road for your business. If we believe a service is not a profitable fit for you, we will let you know in our second call and propose solutions we believe works best for you and your product.
How can Gourmicious help my business?
Network marketing is an integral part of reaching and maintaining a 7 figure business. Be it to negotiate better deals with your suppliers or closing big deals with wholesale buyers, building rapport matters. We have discovered that meeting over a good food is one of the most effective and stress-free business networking strategies used by most successful entrepreneurs.
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